Herron House is more than an art advisory—it’s a vision in motion. Formerly known as The Graham Collective, Herron House embodies Lindsey Goldberg’s pursuit to enrich the art viewing experience by creating intimate and thoughtfully designed environments for art. The name "Herron House," a nod to Lindsey’s maiden name, reflects the synergy between art and home, emphasizing the importance of experiencing art within meaningful, inviting spaces.

The story began with The Graham Residence, a mid-century modern home nestled in Yucca Valley, CA, near Joshua Tree National Park. Purchased by the Goldbergs in 2017, the home was originally intended as a vacation rental. Over time, it revealed itself as a source of inspiration—a place that offered quiet moments of introspection and creativity. This realization sparked the idea of transforming the home into an immersive environment where art could be presented in harmony with its surroundings.

Today, Herron House hosts seasonal exhibitions at The Graham Residence, inviting visitors and collectors to engage with art in a setting where the Mojave Desert itself becomes part of the narrative. Short-term artist residencies further this vision, giving artists the opportunity to create works influenced by the landscape—whether bold canvases or sculptural forms shaped by the raw elements of the environment.

Building on the foundation of The Graham Residence, Herron House has expanded to Costa Mesa, California. This new space provides a curated environment for collectors to explore art in a way that feels personal and connected. Rather than a traditional gallery, it’s a space designed to bridge the experience of The Graham Residence with a broader audience, allowing guests to envision how artworks can seamlessly integrate into their own lives and spaces.

At its core, Herron House reflects Lindsey’s commitment to building genuine relationships with both artists and collectors. Her curation is grounded in trust and collaboration, ensuring that each artist’s unique perspective shines through and that clients find pieces resonant with their personal narratives.

“The focus is on clarity and connection,” Lindsey explains. “It’s a space where the art speaks for itself, inviting people to live with it rather than merely view it.” This guiding philosophy shapes every aspect of Herron House, creating a dynamic synergy between artist, collector, and environment.

Whether visiting The Graham Residence in the Mojave Desert or stepping into the Costa Mesa space, Herron House invites you to discover the stories and connections that make art transformative.