"Impending" by Marcel Rozek hangs in the tasting room of a Sonoma Wine Tasting Room

A thoughtful approach to collecting art.

Herron House is an art advisory guiding clients through the art acquisition process with intention and care. We believe the most compelling collections are built thoughtfully over time—rooted in curiosity, research, and an understanding of how art lives within a space.

Art is more than aesthetics. It tells stories, sparks conversation, and becomes an integral part of how a space feels and functions. The right piece can shift the energy of a room, invite curiosity, or quietly hold your attention in a way that feels personal.

Our role is not to lead the story, but to support yours—offering thoughtful, personalized guidance on artists, value, and context. We help eliminate overwhelm and open doors to meaningful relationships with art and artists, resulting in collections that feel cohesive, informed, and lasting.


Services

  • Consultation & site review

  • Sourcing & procurement

  • Commissions and site specific installations

  • Custom framing

  • Shipping & installation

  • Collection management

  • Secondary market/private resales

  • Gallery, art fair and studio visits

  • Curated Exhibitions


A portrait of Lindsey Goldberg in Mallorca

Founded by Lindsey Herron Goldberg, Herron House grew from a shared belief in slowing down, looking closely, and building meaningful relationships with artists and collectors alike.

We work with private clients and designers to thoughtfully source and place contemporary art. Our process is intentional and collaborative, guiding clients to build collections that feel personal and enduring rather than trend-driven. Each placement is approached with care, ensuring the art resonates with both the individual and the space it inhabits.

At Herron House, we believe collecting art is not an act of consumption, but of connection—to ideas, to aesthetics, and to the people who make it. Whether guiding a first-time collector or curating a site-specific installation, we create space for art that speaks quietly but lasts.